In our country, many still do not know the true meaning of the term “E-mail marketing” and are often confused with spam (sending unwanted correspondence).
Meanwhile, this is the direction that is most relevant for those who want to keep up with the times and quickly convey their information to users.
Email marketing today
In the age of high technology, you can safely position e-mail marketing as an inexpensive, but very effective alternative to direct mail. The fact is that the proposal in an e-mail also goes directly to the addressee, and is more likely to interest the reader than an image publication aimed at the masses.
At the same time, e-mail marketing is a more promising business area than traditional banner advertising, which is becoming less and less effective tool. This is due to the recent increase in the number of banners, due to which many users are forced to use utilities that block them.
When we talk about e-mail marketing, it is very important to clearly distinguish between it and spam, which certainly is one of the biggest ills of the modern Internet. It is accepted to call spam obsessive, unnecessary mail correspondence advertising certain sites, products or services. The user is not able to unsubscribe from him, and it becomes increasingly difficult to calculate spam, because spammers easily fake the names of the senders.
To ensure that your newsletter does not receive such a stigma, try to follow some tips.
Send your suggestions only to those users who really need it. To do this, email marketing software from ePochta provides a system for creating groups of recipients.
Always give users the opportunity to unsubscribe from your newsletter. To do this, at the end of the letters, specify the contact address of the distribution coordinator, or commands for the mail robot.
Never fake the name and address of the sender, always keep correspondence honestly, on behalf of your company or your company.
We recommend that you make your newsletter personalized, so that each recipient can read his name in the "To" field. This can be done, for example, by products of the ePochta family.
Keep track of the correctness and “reputation” of the links you use. Check the links of your partners on the fact of entering the list of "undesirable". Filters also check the link text for the final result. For example, if the text of facebook.com does not lead to this site, then your letter will be considered spam.
Regularly clear the subscriber database of invalid addresses and contacts of those who unsubscribed, otherwise the system will determine your newsletter as unauthorized.
It is also undesirable to send letters containing only links or pictures. In order not to cause system suspicions, always use the text in your sentences.
Avoid spam words in the body of the letter, most often they relate to the subject of rapid enrichment, urgency and free offers (urgent, congratulations, get a million in a minute, click here, without investments, do not delete, earnings, 100% freebie and many others).
Do not forget about Double-Opt-In, because for the postal service it is precisely this that proves that the user personally agreed to receive your letters.
The higher the quality, the better the result.
In order to improve the effectiveness of the mailing, you should not arrange your letter brightly and colorfully as an advertising booklet. Better to the contrary, make it look like a regular email, with standard greetings and signatures.
Recently an adaptive design has become an important element of a successful campaign. Your letters should be well loaded on any device. The same goes for the subject of the letter - subscribers more often open letters with short headers of 30 characters.
In addition to direct mailing of offers to your current or potential partners, you can organize a newsletter for your customers, which will talk about the news of your company. Also, this opportunity will be useful to interact with employees in medium and large companies.
Email marketing has tremendous opportunities to improve the effectiveness of any business. The only thing is to properly use the existing rich tools. This is an affordable way to achieve great results in working with a large number of customers.