Email marketing is one of the best ways to engage a new user in your business sales funnel. After all, you see, few people will buy products and order services when they first visit the site. It takes some time to get comfortable, to gain confidence in the brand, to understand its features and policies of interaction with customers.

Email-sending, like grooming a girl. Without it, it is difficult to move to a more serious relationship.
Email-sending, like grooming a girl. Without it, it is difficult to move to a more serious relationship.
Those who understand this simple truth usually have no doubts about whether to engage in email marketing, but there are a lot of questions: “What should be the form of a subscription?”, “Where should I post it?”, “What should I write in it?” . Just want to say - the only true answer to these questions is no. It all depends on the characteristics of your business, site and target audience. The effectiveness of the chosen solutions can be determined only in one way - using A / B testing. We can only slightly facilitate this process - to throw in possible options. And the final choice, of course, is yours.

1. Add a subscription form to the side of your blog.
If you’ve just recently started your blog, the subscription form on the side of the screen is what you need. She immediately catches the eye, but it is not something intrusive. You can create it yourself or with the help of a special plugin for Wordpress (if you use this platform). Example:

Subscription form on the website veg-food.ru
Subscription form on the website veg-food.ru
2. Add the Hello Bar panel to the top of your site.
Hello Bar is a free service that allows you to create a small socket that will be displayed at the top of your site. With it, you can encourage users to subscribe to your newsletter or redirect them to your landing page, where you explain in detail why your newsletter is really worth their attention. Example:

Hello Bar panel on leadmachine.ru
Hello Bar panel on leadmachine.ru
How to use the Hello Bar service?
The first thing you need to do is enter the address of your site.

Enter the site address
Enter the site address
After this, you will see a window like this:

What is your goal? Send traffic to a specific page (left) or collect email addresses (right)
What is your goal? Send traffic to a specific page (left) or collect email addresses (right)
If you choose the first option, you will be prompted to enter a link to the page to which you want to send traffic (as we said, this could be a landing page or any other page of yours and not of your site):

Please note that in the settings you can choose on which pages the Hello Bar panel will be displayed: on all or on certain
Please note that in the settings you can choose on which pages the Hello Bar panel will be displayed: on all or on certain
Next, you need to enter text and select the color of the panel. Your settings will take effect immediately, and you can immediately see the finished result at the very top of the page:

Banner settings
Banner settings
If you are not satisfied with the standard settings, you can go to advanced. To do this, click on the link “Customize look and feel”. You will see the following menu:

Hello Bar Advanced Settings
Hello Bar Advanced Settings
After you have configured all the parameters, click “Continue”, enter your e-mail address and password (to register on the site), and choose the way to install the banner:

Ways to install the banner Hello Bar
Ways to install the banner Hello Bar
I can install the code myself. You are given a code, and you install it on your website. For advanced users.
I use wordpress. You will be given a link to download the plugin, and you will only have to install it.
Write to my webmaster. You leave the email address of your webmaster, and installation instructions are sent there, of course in English.
I need help. Before you there is a window where you can enter a question, the answer comes to your email.
This was my first experience of using this service, and the impressions from it were very good. Free (!), Nice and very easy to use. For those who can not create such a thing on their own, - that is necessary.

By the way, what I did after 15-minute experiments:

Banner for subscribing to the newsletter, stylized under the design of our site
Banner for subscribing to the newsletter, stylized under the design of our site
Banner for subscribing to the newsletter, stylized under the design of our site
Please note that in this type of banner (for collecting emails) of fill-in forms there can be both two (email and name) and one (just email).

Banner redirecting users to our landing page
Banner redirecting users to our landing page
Banner redirecting users to our landing page
3. Add a page with a subscription form to the main menu
Add to the menu of your siteSubscribe with the title “Subscription”, “Updates” or “Join”, and let your subscription form have a separate home. This technique can attract users who are not familiar with your site. Example: A psychology blog opened a separate page for its subscription form. A psychology blog opened a separate page for its subscription form4. Place the subscription form in the slider area on the main page. If email is your main bread, this method may be the most effective for you. Place the subscription form in the most visible place of your main page (in the slider area, where there is no other distracting text), make it large and bright, work on the text well. You will see, after these actions, the subscriptions to your newsletter will be much more. Example: Homepage Business Youths Homepage Business Youths5. Attract subscribers with a pop-up window. Pop-up windows are an effective tool, but at the same time very dangerous. It is enough to make the slightest mistake in its creation (to set the wrong time interval through which it appears, or to make a too blatant call to action), and it can literally ruin your brand. Therefore, before placing this element on all pages of your site, be sure to verify its effectiveness (using an A / B test). As soon as you realize that this pop-up fits your audience, feel free to add it to the site. Example: A pop-up window on the website of the Internet marketer Ivan Skorodumov A pop-up window on the website of the Internet marketer Ivan Skorodumov6. Add a subscription form to the footer of your blog posts. The footer subscription form of articles is a great way to turn your new readers into email subscribers involved. This method is especially effective if your content is really interesting and useful to your users. Example: Subscription form on the site Copywriting from A to YuForm subscription on the site Copywriting from A to Yu7. Work on the text. The title should instantly attract attention and tell users what they will receive after the subscription (1). For example, "Get a complete guide to creating content marketing strategy." The main part should disclose the reason why they should sign (2). For example, "If you are seriously interested in content marketing, enter your email in the form below and get a complete guide to creating your first strategy." The call to action should be simple and short (3). For example, "Get a Guide." Example: The subscription form to the newsletter on the site leadmachine.ru. The subscription form to the newsletter on the site leadmachine.ru8. Add additional information.Please specify a monetary value. If you offer an e-book or a free webinar course, indicate the benefits that users will receive from your offer. For example, "Sign up for a free webinar (save 500 rubles)." Add reviews. They really increase conversion. If you do not have any reviews, conduct a survey among your subscribers / clients. Add social evidence. Indicate how many people have already subscribed to your newsletter. If you have a thousand subscribers, people will certainly want to know what you are offering is so special, since so many people have subscribed to you. For example, “Join us! We are already 25.000 »Include a link to the privacy policy. People hate spam, so the information that you will not fill up their boxes with unnecessary junk will be pleasant to them. Example: Subscription form on the site of the German writer Lukas KleinschmidtSubscription form on the site of the German writer Lucas Kleinschmidt9. Reduce the number of fields to fill All marketers want to know the maximum information about their subscribers. Ask not only the name and email, but also the age, position, phone number. This is not necessary. Long filling forms scare people away. Remove extra subscription fields and make it as simple and fast as possible. If you need additional information, you can always use the surveys. Adapt the subscription form to the incoming traffic. Imagine the situation. Your blog is about internet marketing (it includes such areas as seo, content marketing, email marketing, contextual advertising, etc.). To increase the traffic and subscriber base, you post a guest post in a very popular blog about copywriting. Copywriters are only part of your target audience, therefore, in order to convert as many of these people as possible, you need to adapt the subscription form - to make its appeal targeted at copywriters, and not Internet marketers. An individual approach is often underestimated, although in reality it can bring huge profits. A few words in conclusion to speed up Good luck!